منابع مشابه
Selling sickness.
Imagine that you are the chief executive of a large pharmaceutical firm seeking innovative ways to increase sales. You realize that physicians prescribe drugs only to the sick and that there is a vast untapped market of well persons who are potential customers. Reaching them would require broadening the boundaries of illness so that healthy people could be redefined as patients in need of drug ...
متن کاملSelling sickness: the pharmaceutical industry and disease mongering.
There’s a lot of money to be made from telling healthy people they’re sick. Some forms of medicalising ordinary life may now be better described as disease mongering: widening the boundaries of treatable illness in order to expand markets for those who sell and deliver treatments. 2 Pharmaceutical companies are actively involved in sponsoring the definition of diseases and promoting them to bot...
متن کاملSelling Information Selling Information *
We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...
متن کاملSelling to Strategic Customers: Opaque Selling Strategies
Over the past few years, firms in the travel and entertainment industries have begun using novel sales strategies for revenue management. In this chapter, we study a selling strategy called opaque selling, in which firms guarantee one of several fully specified products, but hide the identity of the product that the consumer will actually obtain until after the purchase is completed. Several fi...
متن کاملSelling hospice.
Americans are increasingly turning to hospice services to provide them with medical care, pain management, and emotional support at the end of life. The increase in the rates of hospice utilization is explained by a number of factors including a "hospice movement" dating to the 1970s which emphasized hospice as a tool to promote dignity for the terminally ill; coverage of hospice services by Me...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Canadian Medical Association Journal
سال: 2006
ISSN: 0820-3946,1488-2329
DOI: 10.1503/cmaj.1060075